The growing expansion of utilizing SMS (Short Message Service), most commonly referred to as “text messaging,” has made its way into the market in a bigger way than telling a friend you’re running late, or notifying a loved one you made it home safely. SMS is now being used by the most popular businesses out there and has given consumers an even more hands-on way to stay in the loop. But is SMS right or even needed for every business? Let’s dive into the top 5 business models that may benefit from the use of SMS notifications in their communication plans.
Businesses That Need to Verify a Person’s Identity
You’ve seen this if you have signed up for a Google email account or signed up for an account involving your identity. You sign up and are asked for a cell phone number to text a code to, which is entered on the account to verify you did, in fact, sign up and are who you say you are. Well, if your business involved confirming any form of identity, or wants to safeguard personal information, creating an SMS notification/confirmation system may be right for you.
Businesses That Need to Notify Customers of Any “Confirmations”
Does your business confirm reservations for dinner? Confirm a car will arrive in 5 minutes? Do you want to notify customers that their order has been placed and should expect a shipment soon? If any of these are a yes, then SMS services are a huge need. People have their phones everywhere they go, so sending a simple text saying “your table is ready” or a text confirming the order of a new slick gadget has made its way to the shipping dock will ensure a happy customer stays happy, simply because they were notified right when the information becomes known.
Businesses That Involve “Timing” of Anything
The movie starts in five minutes, the plane will be a little late, or the shuttle that was supposed to be arriving now is not quite there. All of these scenarios require timing, and with SMS, many businesses are tapping into a simple method of keeping customers in the loop. If your business has anything to do with the timing of anything, from shipment to opening its doors, to notifying the next step of the process they are “good to go,” then SMS services could be a huge method to keep productivity high and clock-watching low.
Businesses Offering Consumer Sales or Discounts
Ready to upgrade? Want to cash in on a limited time offer? Want a coupon for your next purchase? If your business has coupons or deals to share that can save customers money, text messaging is one way to approach this with consumers. Many businesses are using SMS notifications to alert its current customers of big sales, eligibility on cool new products, and upcoming deals that they can save for later use. If your business has any sort of deals to be mentioned, get the message out there with SMS.
Businesses That Have a Consumer Demand
Last but certainly not to be dismissed is the idea that any business that has a customer demand for SMS should consider using text communication. Any business knows that if their customers want it, then one should consider it. If customers are asking or suggesting text communication, consider implementing into your service. Simple to use and a powerful means of communication, it may be an easy solution to consider when looking at other means of staying engaged.
Using SMS or “text messaging” in some business models is more appropriate than in others. Knowing the right places, methods, and setup are a whole other bag of tricks. If your business could possibly use SMS communication for reaching its customers and growing its brand, considering the use of such a service may be worth a look. Following the above business models or services that may benefit from SMS is the first place to start in implementing this modern day method for communication to the masses.
This article was written by Kaitlyn Hammond from Business2Community and was legally licensed through the NewsCred publisher network.